← Back to your auditsAdding data to an audit
We crawl your site and judge every page on its own. Extra data makes the audit sharper: pages people actually use are kept, and the report can show what people search for, download and where they come from. Every file is optional, can be added at the start or later from the chat, and is deleted once it's been read.
Your own crawl
Optional. We crawl your site for you, but if you already use Screaming Frog (or the site blocks crawlers), upload its export instead.
How to export: Screaming Frog → Internal tab → filter to HTML → Export. CSV or a full audit workbook both work.
Web analytics
Which pages people actually visit and engage with, from Google Analytics or PostHog.
How to export: Google Analytics: Reports → Engagement → Pages and screens → Share → Download CSV. PostHog: Web analytics → Paths → Export CSV.
Search Console
Which pages earn clicks and impressions from Google.
How to export: Search Console → Performance → Pages tab → Export → CSV.
SEO tool
Keywords, backlinks and traffic value per page.
How to export: Semrush or Ahrefs → Top pages → Export CSV.
Search queries
What people type into Google to find you, and how much of it is your brand name.
How to export: Search Console → Performance → Queries tab → Export → CSV.
Downloads and events
Which files people download (fact sheets, brochures) and which actions they take.
How to export: GA4: Reports → Engagement → Events → Download CSV. For downloads by file, add the File name dimension, or export the file_download event.
Countries
Where visitors come from, to spot markets without a local page.
How to export: GA4: Reports → User attributes → Demographic details → Country → Download CSV.
Traffic sources
How people arrive: search, direct, social, email, referral.
How to export: GA4: Reports → Acquisition → Traffic acquisition → Download CSV.
AI search visibility
Which pages ChatGPT, Perplexity and AI Overviews cite.
How to export: Export cited pages or URLs from your AI visibility tool as CSV.